The growth of online commerce in Germany has continued unabated: For the year 2010, the trade association of Germany (HDE), a rise of e-commerce sales in the business-to-consumer segment by about eight percent to 23.7 billion euros. That this growth in the financial results of many, but not reflected all the companies, shows the trend indicator "business climate in the E-Commerce 2010/2011". For the fifth time it was collected by the company Become Europe in cooperation with the E-commerce Trade Center (ECC trade).
The economic crisis from 2009 seem to have mastered most of the entrepreneurs. Compared to the equally non-representative survey in the past year and more companies expect a better deal for the current fiscal year 2010 than in the comparable period 2009th An improvement of more than ten percent receive 36 percent of respondents saw an entrepreneur. Also in the revenue forecasts, the companies were confident: 84 percent expect higher sales for the year 2011. More than half of the companies was willing to invest more in the coming year. "The experts in online business are confronted primarily with increasing price competition and competitive pressures. Competitiveness ensures you are in the E-commerce on customer service and shopping experience with social commerce and mobile applications that require high resources, "said Aron Bohlig, CEO of Become Europe.
Social Commerce by almost a third of the experts already operated in the company. About 90 percent of them are represented in social networks like Facebook or Xing. More than a quarter plane still in 2011 an appearance in a wiki or Video-/Fotoportal. The expenditure for social commerce from the experts would be large, as they tend to consider the impact on online sales to be rather low. Nevertheless, a majority of respondents in the coming year will continue to invest in social media activities to gather more experience with the same budget or deal with an increased budget new. According to the survey, the contractor put it more on training of existing staff rather than hiring new staff for this area.
First time, trend forecasts from the U.S. to be published: The current mood in e-commerce is similarly positive, as in Germany.Three quarters of respondents expected for the current year, a better deal than in 2009. In addition, 80 percent of the surveyed U.S. companies expected for the year 2011 to improve their sales. In U.S. companies play a far greater role social commerce than in Germany. More than two-thirds of companies surveyed have social commerce in its own business model integrated in the U.S. are the activities focused mainly on social networks like Facebook and micro blogs like Twitter.
Specifically, the shop among the experts were subjected to an additional survey regarding the comparison "requirement and actual benefits of an online store. They believe that important to customer satisfaction guarantee as well as an online customer service are. Social Media and Mobile Commerce would instead assessed as fairly unimportant. Nevertheless, more than 40 percent of the dealers an implementation of social media and mobile commerce still planned for next year.
In addition, the online retailers were asked about payment method in their online shop. Nine out of ten traders found to offer in their check-out as the advance payment procedures, making it one of the most widely used payment systems. Paypal could place themselves ahead of the traditional process credit card, cash and account number two. The show in the check-out payment method offered in the U.S. a completely different picture: Only about 30 percent of respondents would offer to advance.The bank transfer upon receipt of the goods (invoice) is being offered in the U.S. only nine percent of online retailers. Almost every trader has permitted the payment method credit card.
RELATED TAGS : BUSINESS , FOREX , REALESTATE , MARKETING , AUTOMOBILES , CURRENCY’S , INVESTING IDEAS
