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Google’s 2010 M&A Bill: $1.6 Billion and Counting.

Saturday, October 30, 20100 comments


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Lost track of Google’s M&A binge this year? No problem: The company helpfully tallies it up for investors in its most recent quarterly filing.


The big picture: Google has spent at least $1.6 billion buying 40 companies during the first nine months of 2010. And if you assume the previously announced ITA deal goes through this year, you can tack on another $700 million.

Google breaks out a few of the bigger deals:

Slide: $179 million
AdMob: $681 million
On2 Technologies: $123 million
37 other companies: $626 million

Bear in mind that these numbers very likely underestimate Google’s real M&A cost, since they don’t include big employment contracts it hands out to keep key talent it picks up. Slide’s Max Levchin, for instance, is going to do very well as a Google engineer for at least a couple of years.

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