Best Tips to How to Run a Successful E commerce Business.

Be a publisher. 

Create quality content and keep it fresh. Leverage existing content and repurpose old promos for the Web. (That old radio spot would make a great mp3.) Develop and protect your brand. Syndicate your catalog as a data feed, and send it to the shopping aggregators. And don't forget the power of a good old-fashioned, press release. Let industry publications know what you're doing.

Be an administrator. 

Understand that your online store is a 24/7 operation and cannot take care of itself. Allocate full-time resource(s) to manage the site, even if that means you. Make sure you have backup procedures in place for both the site and the database.

Be a direct marketer. 

Don't just sit there and expect people to find you. Go after repeat business and use your website to sell, rather than to simply take orders. Run creative promotions for every occasion and season. Make creative use of social media, even if you don't use it in your personal life. Develop relationships with your customers, and provide outstanding customer service and support so you can earn their trust.