12 Free Ways to Grow Your Business - Marketing Agency Sydney

Here are some marketing actions your company can take right now to grow your business. They cost very little, only your time.

1a. Define who you want to sell to the most. Target your products at a fictitious person.

1b. Calculate how much these customers are worth for the lifetime of them being a customer. You should be allocating about 10% of total lifetime revenue to business growth activities.

2. Ask happy customers for testimonials for use in your marketing materials.Testimonials are the most important part of your marketing arsenal. If your clients tell you what you mean to them, then you are half way to winning more business. If you win over a client’s heart, then their the rest of them will follow.

3. Create marketing templates that anyone in the company can utilize to promote your business. If you have wholesalers, ensure they have your latest marketing collateral. Make sure they are readily available on the web. The more people you can empower as a sales ambassador for your company the better. If you have wholesalers, make sure they can empower their sales force.

4.Use your clients in your marketing. Co-operative marketing is a win-win when you place a reference to your clients on your website. Ask them to do the same using your pre prepared elevator pitch.

5.Finders’ Fee. Allocate a portion of revenue to referral fees. Say thank you to clients that bring you business. For those who have no need for finder’s fees or cash payments, take them somewhere special. Take them sky-diving, wine tasting, rally driving. Promote these referral opportunities on the back of business cards. Also make sure you ask for referrals, if you don’t ask, you wont get.

7. Develop connections with companies who sell products to the same markets. Conduct joint marketing exercises and offer referral fees. Promote each other’s products to show a broader range, a stronger message and increase their reach.

6.Create Brand Ambassadors. Get your customers to review your products and be honest and real. It will allow you to connect with your products as well as your customers. Not all publicity is bad publicity and just having people talk about your products can be enough.

8.Give people a voice. Allow community groups to use your expertise for free. Just being able to help or offering help can sometimes open an organization to new opportunities.

9.You should have a guarantee and make purchasing risk free. Make it easy for people to purchase products from you. Allow people to return in 30 days. The less risk someone has in buying your product the more likely they are to buy.

10. Make purchasing easy. Sales should occur over the phone, over the web and in person. Your website should allow people to purchase easily. It does not have to be eCommerce, but customers can tell you what products they want. All your websites should have a strong call to action.

11. Meet organizations outside of your comfort zone. The wider your spread your brand, the more people will talk about you.

12. Contact a Marketing Agency Sydney they will be able to help you with more information.