Saturday, January 23, 2010

Increasing traffic and optimization

more traffic means more money for web masters.search engine optimization is the most important thing to raise the number of visitors to your site.SEO depends on lot of things or you can say it consists of lot of things.there are number of different ways to get more and more traffic for your web site.

Page title

page title is key to your route of a successful web site.page title shows on the explorer top when your page is opened.but never the less it is something that will guide search engine robots to get an idea of your page,s content.never add too many words in your title it will not cleare that what have you got on the page.try to be specific and to the point.use penetrating and effective combination of words to use in your title.

Page description

along with your page title the page description is also a guidline towards the content of your page.a main factor you must not forget is that description incourages or discourages a number of people to jump into site or leave it.again keywords are the tool to attract more and more visitors.the words should describe clearly what you have in your site to get targeted traffic.

Meta tags

this is the combination of main key words that you will specify in every page,sHTML.although google and other main search engines are paying lee attention to mata tags but these key words are still very important.you can do a brief search to get most effective key words for better optimization.there are a number of key word research tools available including google key word search tool.you can cheke any of them to get right key words according to the content and nature of your web site.




Google is smart enough

They are running a very big system and they can not leave it in some wrong people,s hands.

They have very powerful
tracking system.Do keep in mind that Google is smart enough to track down the illegal activities of your adsense account and sooner of later such accounts get banned. Google adsense uses multiple algorithms to detect click fraud and consequently ban an account.

If you have done this

If you realy have tried to get invalid clicks there is rare chance to get yuor account back.
So, all you need to do is to apply for a new one with changed address, IP, and payee name and restart your adsense career. You can use your relative’s name/address which you can change it later.
if you you have done nothing wrong

you have got a big chanc to get your account back if your side is clear.When you are confident that you haven’t done anything wrong against Terms and Conditions of Google Adsense.
try the following steps.

Collect all the information

If you can collect all the information which can help you defend your case with google. You need to know if a friend, family member, or employee (i.e. someone under your control) clicked your ads. Did you ask someone to click? Did you click by accident? Gather the facts, even if they reveal actual invalid clicks.

Collect all the information

If you can collect all the information which can help you defend your case with google. You need to know if a friend, family member, or employee (i.e. someone under your control) clicked your ads. Did you ask someone to click? Did you click by accident? Gather the facts, even if they reveal actual invalid clicks.

Appeal form

There is a simple form to fill when you want to appeal.Be honest, truthful, and tell Google what happened. If you have no knowledge of invalid clicks, say that. If someone accidentally clicked, explain that. If a visitor maliciously clicked repeatedly, tell Google the story. You’ve got
nothing to lose at this point.

Give it one week time

When you fill out this form it says it’s going to take 48 hours to process your appeal. But it may take longer than expected, so keep yourself cool and be mentally prepared for it.

No answer?Appeal for atleast three times

Do not leave the hope,If you don’t get any response from Google Adsense within a week which means your account is still banned, then appeal again. Be polite, professional, and honest. Dig back through your information and see if you missed something that might be important.


If I change my website URL, do I need to update my account?

There's no need to update your AdSense account if you change the URL where your ads are displayed. You can simply copy and paste the AdSense code from your account onto your new site -- as long as it complies with our program policies.

15 Common Mistakes that Violate Google Adsense TOS

Google Adsense publishers often commit common� mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for

whatever reason.

You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code.

There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2

adsense search boxes on any web page.

Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search

services on the same site

which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information

about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements”

only.

Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default.

Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites.

You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages.

Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements.

Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email.

Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content.

So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches

Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing

Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported

Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

Update:


16. Maximum 2 referral button per product per page

With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads.

Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images

– It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!

Doubled My AdSense CTR!

I have to admit I thought I was good at AdSense ad placement already and have been selling AdSense templates (mainly for WordPress) for about 8 months, I get a lot of practice placing AdSense ad units and see the CTR from a lot of websites.

When you believe you know everything there is to know about a subject you’ve already made a serious mistake, so I’m always open to learning I’ve made a mistake.

Thought I had a Good AdSense CTR

I use AdSense on a lot of sites and over them all my CTR was around 1.7% for May 2008. An AdSense CTR of 1.7% isn’t particularly high, but this includes sites in niches that are just not going to result in a great deal of clicks (like Classic Literature, CTR below 1%!).

With this in mind I thought I was doing really well considering some of my sites/traffic. For example a site that gives me 5-6,000 impressions a day saw a CTR of around 2.7% for May and that’s an OK CTR.

Since I created the 45 Year Old Millionaire site I have been thinking a lot about how to make money from existing traffic. In some respects it’s easier to make more money from existing traffic than gaining new traffic, and if you can increase revenue without increasing traffic, when you do increase traffic your going to do even better.

It’s all in the Ad Unit Placement

I set about looking to see if I really had the best ad unit placement etc… for my AdSense ads. First thing I did was remove the border from around AdSense ad units, I used to have a border that matched the colour scheme of the site, but it does make an AdSense ad very ad like.

I considered it a trade off between revenue from AdSense and not destroying the user experience (blended, but not fully blended). I also assumed (I really have to stop making assumptions!) that the CTR difference between a bordered ad and a non bordered ad would be very small, (maybe a CTR increase of 0.1% which isn’t such a big deal) I was wrong!

Removing Borders from AdSense Ad Units Increased CTR

significantly

I don’t mind being wrong, in fact I embrace discovering a mistake since then I can rectify those mistake and in the case of marketing a website make more money.

I found after removing borders AdSense CTR increased by at least 1%! Yes, just one small change resulted in CTR increasing to 2.7% across the board! That’s a BIG increase in CTR and not the 0.1% I expected (glad I was wrong).

The site I mentioned earlier with a CTR of around 2.7% now had a CTR around 3.8% (a little more than 1% increase in CTR).

The AdSense Heat Map Again :)

AdSense Heat Map Ad Unit Placement

Cool, if I’ve made one big AdSense mistake like this one, maybe I’ve made more I can fix.

I went back to basics and took another look at my AdSense template themes and looked again at the AdSense heatmap (image to the right) and realised another possible mistake.

Usually my websites have a triangular ad unit layout as indicated by the AD 1 (250×250 unit), AD 2 (160×600 unit), AD 3 (336×280 unit) signs on the heat map to the right.

As you can see, this puts 2 ad units in the hot click areas, but one (the sidebar 160×600 ad unit) in the white/yellow (low CTR).

Having two ad units in the orange/red areas is good, but I was looking for great CTR so wanted all 3 ad units in the hot click areas.

AdSense Heat Map Ad Unit Placement High CTR

I needed to try the sidebar 160×600 ad unit further up the page and on the left sidebar (many of my themes are right sidebar only, I like that design).

Fortunately I also have some WordPress themes with two sidebars (left and right) so could test this placement easily.

I tested this layout with the site I mentioned above that had just had it’s CTR increased to around 3.8% through removing the border.

To my surprise the CTR again increased significantly, this time to above 6%!!!!

Yes 6%, another 2%+ CTR from another relatively small change!!!

These two AdSense changes increased CTR for this one site with 5-6K impressions a day (which is a lot) by over 100%.

AdSense CTR of 6%

As I type this the site has had this layout for 8 days and other than yesterday when I had a server problem that caused my sites to be hard to access (might have had a hacking attempt on my server**) the CTR has remained around the high 5% to low 6% region (averaging just over 6% CTR).

**Yesterday CTR dropped to just under 5%, but think I can safely ignore that data due to the server problems and so the 6% average CTR is for the other 7 days (if I take this day into account CTR averages at just under 5.9%).

It’s early days for these changes, maybe next week they will drop, but I don’t think they will (will update the site in a week or two).

I plan to make similar changes to most of my sites and see if I can squeeze an extra 2% out of a few more sites. Will post my results here over time.

You’ll note I’ve got the 6% CTR layout on the 45 Year Old Millionaire site now :)

David Law

Note: for AdSense TOS reasons I’ve adjusted the CTRs a little (rather not have my AdSense account banned).

Doubled My AdSense CTR!

I have to admit I thought I was good at AdSense ad placement already and have been selling AdSense templates (mainly for WordPress) for about 8 months, I get a lot of practice placing AdSense ad units and see the CTR from a lot of websites.

When you believe you know everything there is to know about a subject you’ve already made a serious mistake, so I’m always open to learning I’ve made a mistake.

Thought I had a Good AdSense CTR

I use AdSense on a lot of sites and over them all my CTR was around 1.7% for May 2008. An AdSense CTR of 1.7% isn’t particularly high, but this includes sites in niches that are just not going to result in a great deal of clicks (like Classic Literature, CTR below 1%!).

With this in mind I thought I was doing really well considering some of my sites/traffic. For example a site that gives me 5-6,000 impressions a day saw a CTR of around 2.7% for May and that’s an OK CTR.

Since I created the 45 Year Old Millionaire site I have been thinking a lot about how to make money from existing traffic. In some respects it’s easier to make more money from existing traffic than gaining new traffic, and if you can increase revenue without increasing traffic, when you do increase traffic your going to do even better.

It’s all in the Ad Unit Placement

I set about looking to see if I really had the best ad unit placement etc… for my AdSense ads. First thing I did was remove the border from around AdSense ad units, I used to have a border that matched the colour scheme of the site, but it does make an AdSense ad very ad like.

I considered it a trade off between revenue from AdSense and not destroying the user experience (blended, but not fully blended). I also assumed (I really have to stop making assumptions!) that the CTR difference between a bordered ad and a non bordered ad would be very small, (maybe a CTR increase of 0.1% which isn’t such a big deal) I was wrong!

Removing Borders from AdSense Ad Units Increased CTR

significantly

I don’t mind being wrong, in fact I embrace discovering a mistake since then I can rectify those mistake and in the case of marketing a website make more money.

I found after removing borders AdSense CTR increased by at least 1%! Yes, just one small change resulted in CTR increasing to 2.7% across the board! That’s a BIG increase in CTR and not the 0.1% I expected (glad I was wrong).

The site I mentioned earlier with a CTR of around 2.7% now had a CTR around 3.8% (a little more than 1% increase in CTR).

The AdSense Heat Map Again :)

AdSense Heat Map Ad Unit Placement

Cool, if I’ve made one big AdSense mistake like this one, maybe I’ve made more I can fix.

I went back to basics and took another look at my AdSense template themes and looked again at the AdSense heatmap (image to the right) and realised another possible mistake.

Usually my websites have a triangular ad unit layout as indicated by the AD 1 (250×250 unit), AD 2 (160×600 unit), AD 3 (336×280 unit) signs on the heat map to the right.

As you can see, this puts 2 ad units in the hot click areas, but one (the sidebar 160×600 ad unit) in the white/yellow (low CTR).

Having two ad units in the orange/red areas is good, but I was looking for great CTR so wanted all 3 ad units in the hot click areas.

AdSense Heat Map Ad Unit Placement High CTR

I needed to try the sidebar 160×600 ad unit further up the page and on the left sidebar (many of my themes are right sidebar only, I like that design).

Fortunately I also have some WordPress themes with two sidebars (left and right) so could test this placement easily.

I tested this layout with the site I mentioned above that had just had it’s CTR increased to around 3.8% through removing the border.

To my surprise the CTR again increased significantly, this time to above 6%!!!!

Yes 6%, another 2%+ CTR from another relatively small change!!!

These two AdSense changes increased CTR for this one site with 5-6K impressions a day (which is a lot) by over 100%.

AdSense CTR of 6%

As I type this the site has had this layout for 8 days and other than yesterday when I had a server problem that caused my sites to be hard to access (might have had a hacking attempt on my server**) the CTR has remained around the high 5% to low 6% region (averaging just over 6% CTR).

**Yesterday CTR dropped to just under 5%, but think I can safely ignore that data due to the server problems and so the 6% average CTR is for the other 7 days (if I take this day into account CTR averages at just under 5.9%).

It’s early days for these changes, maybe next week they will drop, but I don’t think they will (will update the site in a week or two).

I plan to make similar changes to most of my sites and see if I can squeeze an extra 2% out of a few more sites. Will post my results here over time.

You’ll note I’ve got the 6% CTR layout on the 45 Year Old Millionaire site now :)

David Law

Note: for AdSense TOS reasons I’ve adjusted the CTRs a little (rather not have my AdSense account banned).

Google Adsense - How to Set your ads to Her Internet users to click?


3 .1 Format of ads: "Decorate" your ads to success!

How do you want your ads? "Banners? "Skyscrapers? "Rectangles? Pictures? And as to the colors of the edges and bottom? The choices can be overwhelming. So many people prefer keep the default settings of Google. Big mistake! In my experience, I can say that means changing a hundred euros for one of ten. For almost a year I settled for just a tenth of what could have won simply for not wanting to bother with appearance and placement of my ads. There are thousands of combinations of formats, colors and placement of the ads on the website. One could spend hours every day trying every possible combination. But you do not like to, right? So, here are some basic rules with which the my clickthrough rates soared more profitable sites:

3 .2 Do not look like an ad!

Internet users will not reach your site for advertising. What they want is interesting content. If you highlight color ads, images or flashy rims, then easily be noticed that are advertisements. And this is not good because the Internet just strive to avoid them. The same applies to hidden ads above, below or in any corner of the page. It's so easy to ignore!

If you want visitors to click, you have to adjust ads that give the impression of being part of the content. Internet users today do not pay attention to banners, they annoy the pop-ups, ads and bored they are wary of the competitions or the gifts. So how can earn their trust? It's simple: that your ads appear not ads! Here are some choices that made up my clickthrough rates to incredible heights:

3 .3 Choose text ads instead of ads A text ad offers more

advantages than the ads:

A. With appropriate adjustments for the format, a text ad mix with the contents of your site. In contrast, an ad graphic will not let their appearance as much freedom as it All you can do is play with the size and placement.

B. You can put more text ads in the space occupy a traditional banner. And people love to choose.

C. Text ads do not produce well-adjusted impression of disorder of the banners. D. People hate banners and fled from them on sight. Many tests confirm that Internet users are much more responsive to text ads related to the content of the sites.

Why the large rectangle ad unit? Simply because it is receiving more clicks. My studies show that this is the format that is most like real content added to this page. I am interested in all formats offered by Google but this is the that always gets the best results. Other people have told me exactly the same. That's all I need to know! The second best format is 300 x 250 - Medium Rectangle. This format is useful when you want to have two ad units each side by side. Small enough to fit on most pages. I also recommend the use of "wide skyscraper" (text ads exclusively) on the right side of the screen together with the triple harmony of which I discuss in chapter 4. If you think about it, almost all using PCs are skilled (even lefties like me who run the mouse with my right hand for so we were taught to use a mouse.) By putting ads in the margin reduces the distance right "psychological" between the right hand and the screen. In my opinion, the "proximity" makes the user feel comfortable and so more likely to click a link. You feel more in control of their visit. Do not hold the ad 468 x 60! One of the first things people do to join AdSense

is choose one ad 468 x 60. Big mistake. I respect my theory. It's the same theory that explains why the block 468 x 60 block does not get clicks. By placing ads on your site, most owners think that must choose the code that is more consistent with traditional Web advertising. And what is? Yes, the 468 x 60, the ubiquitous banner format all we know, adore and ... Ignore.

We all know the 468 x 60. And that is so low clickthrough achieved with this format, even among advertisers who use images on their banners. Block 468 x 60 screams "Hey! I'm an ad. Whatever you do, do not click! In fact, should move away from me once before! " Apart from a few special cases, I find that utterly ineffective ad 468 x 60 so I recommend that you ignore just as ignore their visitors.

Crash Science: Race Cars


2009 Toyota Corolla

MSRP: PKR. 1,239,000 - PKR. 1,724,000

User Reviews: 0 Reviews | Write Review

jaguar

http://www.speedace.info/automotive_directory/car_images/jaguar_s_type-_4.2_se.jpg


Lyons introduced three new bodies at the 1929 London Motor Show -- the Fiat Tipo 509A, the Swift Ten and the Standard Big Nine. In 1930, they outfitted the two-seater Wolseley Hornet. In 1931, they built a body for the four-seater Wolseley and their largest body to date on a Standard with an Enfield chassis and six-cylinder engine. In 1932, they did the very sporty body for the Hornet Special.

Smart styling cues borrowed from more expensive marques, aluminum panels over wooden frames, bright paint schemes and affordable prices typified cars outfitted with Swallow coachwork. These motorcars are known collectively by Jaguar enthusiasts as the Swallow cars. Sidecar was dropped from the company name at this time, though they continued to manufacture sidecars until that operation was sold after World War II.

add pasting online jobs

67x PAID!! LOOKING FOR JOB?

WORK? THIS IS TRUE WE CAN

EARN AT HOME!!with proof!

TRY IT TO BELIEVE IT! ( BEST

TOP PAYING PAY TO CLICK

SITES )

Project: Make AE Project More Flashy

Status: Open

Budget: Minimum $50

Created: 1/23/2010 at 5:25 EST

Bidding Ends: 2/6/2010 at 5:25 EST (13 days left)

Project Creator:
project52

Rating: 10.00/10 (2 reviews)

Description: I need some one with After Effects expertise to make a project template more flashy and interesting by creatively combining few elements like particles, background effects etc. to the template.

I will provide the following original template

http://www.revostock.com/After-Effects-Project/45232/Product-Showcase.htm

Only SL programmers who have prior experience (please give examples) in a similar project should bid.

Payment will be escrowed and only released after i am 100% satisfied with your work.



Job Type:
  • Flash
  • Graphic Design

Project: add pasting 1800 adds












Status: Closed (Cancelled)

Budget: $20

Created: 7/19/2009 at 23:04 EST

Cancelled: 7/19/2009 at 23:18 EST

Project Creator:
pacinoo786

Rating: (No Feedback Yet)

Description: i want a add paster who can paste 800 sites


500 in non cgi and 300 in cgi sites


i want it done beofre 23 and this can work in furture also

pakistani, indian and bangladeshi programers will be preferred

thanx


Job Type: Data Entry

Friday, January 22, 2010

Canon DC310 DVD Camcorder

Canon DC310 DVD Camcorder

Our Price: Rs.35,643.00
Manufacturer: canon
Model Number: dc310
Quantity: Add to Wish List


Product Details


Canon DC310


DVD-R/-RW/-R DL Format

Only 8cm (3 inches) in diameter, these discs can store up to 80 minutes of video (up to 108 minutes on a dual layer disc) and are compatible with most old and new DVD players.

Genuine Canon 41x Advanced

Zoom

Capture the action from even farther away when using Canon’s exclusive Advanced Zoom. By utilizing Genuine Canon Optics and the DIGIC DV II Image Processor, Canon has developed a new way to extend beyond the optical zoom, both wide and telephoto, while continuing to maintain optimal image quality. With Canon’s Advanced Zoom, you can now enjoy stunning video from any distance.

Quick Start

Instead of powering off your camcorder between shots, simply press the Quick Start button to put the camcorder in stand-by mode. Quick Start considerably reduces the power consumption of the battery and allows the user to return to recording mode in less than a second, so you’ll never miss another special moment.

Widescreen HR recording

The DC310 records true widescreen for picture perfect video. Canon’s image processing system uses the entire width of the image sensor, capturing a big picture in true 16:9 widescreen so no one and nothing is left unseen. And Canon camcorders take advantage of more pixels to give you amazing quality.

2.7-inch widescreen LCD

A widescreen LCD lets you see exactly what your camcorder is recording, and what your TV will display later.

Image stabilizer

Shoot rock-steady video -- even when you’re at maximum telephoto without a tripod. It is even effective while panning or zooming.

LCD Video Light

Shooting in low light situations has never been easier with Canon’s new LCD video light. The next time you are using your DC310 in a dimly lit room, simply flip over the LCD screen to face your subject and activate the video light function. A soft light emanating from your LCD illuminates the area in which you are shooting allowing you to get high quality video even in less than ideal lighting conditions.

Joystick

The joystick makes using the camcorder easier than ever. Extra buttons have been eliminated, allowing you to control playback, focusing, exposure, and menu options from one convenient place.

Lower battery consumption

The DC310 consumes less battery power giving you longer operation time.

Panasonic SDR-S26 Camcorder Review

Introduction



The Panasonic SDR-S26


The Panasonic SDR-

S26 ($269 MSRP) is a standard definition camcorder with a killer 70x optical zoom lens—the longest optical zoom in the consumer marketplace. Unfortunately, the camcorder's video performance and handling leaves a lot to be desired, although it does offer an impressive amount of manual controls.


We know you may be wondering why we're reviewing a 2009 camcorder when we're already a couple of weeks into 2010. Since most of the new 2010 models are still a few months from hitting the shelves, we felt there was still a considerable market for the Panasonic SDR-S26. This review is for anyone that might be shopping around in '09 models to save themselves a little cash.




Intro
Product Tour
Color & Noise Performance Motion & Sharpness Performance
Low Light Performance Compression & Media
Manual Controls Still Features
Handling & Use Playback & Connectivity
Audio & Other Features Sony DCR-SX60 Comparison
JVC GZ-MG670 Comparison Samsung SMX-F34 Comparison
Conclusion Photo Gallery
Specs and Ratings


-->
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Tuesday, January 19, 2010

Write Articles and Earn Money

If you can express your knowledge,your ideas and your thinking in some good words you can make easy money online.you have got experience in any specific field or business and marketing ideas or any thing else you tell which is interesting for readers you are going to make good money online,there are number of sites which pay you for articles and even have their affiliates programe,so you have good chance to make money.

Write for Bukisa and make money

A good site for article writters,you can earn money for the views your articles are getting and they have a referrals programe to earn some extra money for an person who is reffered by you,they send a basic message to earn money by sharing your knowledge.

Constant Content

If you are a professional type of writer you can have a great place to show this,the orignal content educated, and grammatically correct articles, this is the place for you. There are many, many people who are waiting to pay you for your knowledge.Click to submit your existing articles for payment, or offer fresh articles based on what people are looking for. Public requests are provided for currently needed articles, plus you can submit an article and set your price!

Associated Content

you can share all types of articls and you will be paid according to your performence,you can make unlimited money if you are working with Assiciated Content,they set a per thousand views rates and the game goes on and on,if you are diong well enough they will increase your basic view payment.Some Content Producers earn hundreds of dollars per month in Performance Payments alone. You may also receive upfront payments for exclusive and non-exclusive submissions.

Write at eHow

any thing you can think of write it and make money.You know how to do lots of things. Do a search on this site, and start writing. eHow pays you a portion of the Google Ads posted in your listings. Write as many articles as you like. The more you write, the more you make.

Adsense for Domains,:in easy words

Write Articles and Earn Money

You can use some unused or parked domains to show content which is relevant to what user is searching,for example if a user types a domain name and the page goes to some empty,not relevant "under construction" page or 404 error,AdSense for domains provides links, search results, advertisements and other content,but you do not have to make a site or content for that domain,google will automatically show a page.or we can say,
AdSense for Domains is a Google program that allows web domain owners to monetize parked domains without even creating a website.
it comes in to play when a user uses a domain name to sarch somthing,if a user searches adsesne.com,and there is no site or page with this domain then adsense for domains come in to play and the parked domains which are relevant and which are being used for adsnese for domains will open.for more details at google,s end you can see the following page.
http://www.google.com/domainpark/

Domain setup (adsense for domains)

1. Sign in to your existing Adsense account (or start one if you haven’t got one yet).

2. Go to ‘Get Ads’ tab and select ‘Adsense for Domains’ in the list of services.

3. Click on ‘Add domain’ and follow the instructions that Adsense will give you.

4. Instructions include signing in to your domain registrar and making changes to the account information. Adsense provides detailed information on how to do this with most popular registrars.

5. Once you’ve set-up your domain according to Adsense’s specifications, wait until it gets approved.

6. When your domain’s approved, you can then edit some of its settings (palette and keywords).

7. Wait for the money.

What is AdSense?

Adsense is is an advertisment programe by google.website owners pay google for the advertisment of their site,and google puts ads of these sites on other sites.if someone has these ads on his site he is paid by google.just take the example of tv chennels and fm stations,thay run their programes and also run the ads of different types.
Google AdSense is a program that helps you make money by displaying relevant ads on your web site. AdSense displays ads on your site that matches your web site contents. When your site visitors clicks on these ads, you make real money.

A Brief History of google adsense

Google AdSense is an outrgrowth of the Google Content-Targeted Advertising program that was launched in early March 2003.

This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn't participate.

The Google AdSense program lets much smaller websites play. Even if your site only gets a few hundred page views per month, you can now apply to the
Adsense in Pakistan

Google Adsense has finally finalized the work for allowing Google Adsense publishers to receive their check via Western Union Quick Cash. This option is available to only individuals based in Pakistan, China, Malaysia, Philippines and five other countries, I assume these were those sore spots where publishers were facing a genuine problem in receiving their hard earned checks.
How can i start earning
well we are here to provide you the best sevices.what you need is a good content website,e-mail and google adsense account.we will support you to get ready adsense earnings.just tell us the kind od stuff you need and you will find us accurate.for more questions and help you can us easly.
How mouch i can earn

This depends on a lot of things,butt still on the base of some examples we can say that a fresh website with low traffic can reach $100 to $300.in fact it is up to you how mouch effort you can putt. there is a big number of sites earning thousands of dollars per month.we will tell you the way you can do big if you have the will.

What is AdSense?

Adsense is is an advertisment programe by google.website owners pay google for the advertisment of their site,and google puts ads of these sites on other sites.if someone has these ads on his site he is paid by google.just take the example of tv chennels and fm stations,thay run their programes and also run the ads of different types.
Google AdSense is a program that helps you make money by displaying relevant ads on your web site. AdSense displays ads on your site that matches your web site contents. When your site visitors clicks on these ads, you make real money.

A Brief History of google adsense

[youtube=http://www.youtube.com/watch?v=DNWfdeZKVvY]
Google AdSense is an outrgrowth of the Google Content-Targeted Advertising program that was launched in early March 2003.

This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn't participate.

The Google AdSense program lets much smaller websites play. Even if your site only gets a few hundred page views per month, you can now apply to the
Adsense in Pakistan

Google Adsense has finally finalized the work for allowing Google Adsense publishers to receive their check via Western Union Quick Cash. This option is available to only individuals based in Pakistan, China, Malaysia, Philippines and five other countries, I assume these were those sore spots where publishers were facing a genuine problem in receiving their hard earned checks.
How can i start earning
well we are here to provide you the best sevices.what you need is a good content website,e-mail and google adsense account.we will support you to get ready adsense earnings.just tell us the kind od stuff you need and you will find us accurate.for more questions and help you can us easly.
How mouch i can earn

This depends on a lot of things,butt still on the base of some examples we can say that a fresh website with low traffic can reach $100 to $300.in fact it is up to you how mouch effort you can putt. there is a big number of sites earning thousands of dollars per month.we will tell you the way you can do big if you have the will.

What is AdSense?

[youtube=http://www.youtube.com/watch?v=DNWfdeZKVvY]
Adsense is is an advertisment programe by google.website owners pay google for the advertisment of their site,and google puts ads of these sites on other sites.if someone has these ads on his site he is paid by google.just take the example of tv chennels and fm stations,thay run their programes and also run the ads of different types.
Google AdSense is a program that helps you make money by displaying relevant ads on your web site. AdSense displays ads on your site that matches your web site contents. When your site visitors clicks on these ads, you make real money.

A Brief History of google adsense

Google AdSense is an outrgrowth of the Google Content-Targeted Advertising program that was launched in early March 2003.

This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn't participate.

The Google AdSense program lets much smaller websites play. Even if your site only gets a few hundred page views per month, you can now apply to the

Adsense in Pakistan

Google Adsense has finally finalized the work for allowing Google Adsense publishers to receive their check via Western Union Quick Cash. This option is available to only individuals based in Pakistan, China, Malaysia, Philippines and five other countries, I assume these were those sore spots where publishers were facing a genuine problem in receiving their hard earned checks.

How can i start earning

well we are here to provide you the best sevices.what you need is a good content website,e-mail and google adsense account.we will support you to get ready adsense earnings.just tell us the kind od stuff you need and you will find us accurate.for more questions and help you can us easly.

How mouch i can earn

This depends on a lot of things,butt still on the base of some examples we can say that a fresh website with low traffic can reach $100 to $300.in fact it is up to you how mouch effort you can putt. there is a big number of sites earning thousands of dollars per month.we will tell you the way you can do big if you have the will.

Learn Google adsense

a big number of questions to know about the world,s most successful advertisment programe.we will provide you complete guidline if you want to start adsense ,specialy from Pakistan,India,Srilanka,Bangladesh,Indonasia,Nepal or any other country.for Pakistani visitors we have provide complete information in urdu.a person who wants to start adsense can get very easy step by step info to start his earning through adsense.adsense pakistan is improvig day by day so we have made it easy for them to learn it in urdu.

Become a good advertiser

you can not do this at once but if you want to go long and have big ideas you can get big cahances to become a good advertiser.google adsense is only a single step,perhaps the first one,the choice and innovation is always available for you.

Adsense,Adbrite,Clicksor,Chitika,try

to do big

yes you are there to get more form your site,adsense is bit too harsh they just do not give any chance,and some times there is nothing wrong at your end.the other advertisment companies do pay good and also have easy TOS,if you are blocked or feeling difficult to go with adsense.see the full list of Adsense alternatives.

Monday, January 18, 2010

Small Business Owners and Independent Professionals. . .

Put Duct Tape Marketing to work for your

BUSINESS

• You can attract all the clients your small business can handle
• Work only with clients who value what you have to offer
• Significantly increase what you charge for your services

Simply follow our simple small business marketing systems, strategies and ideas.

That's right, small business marketing is a system...not an event. Most business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results with this chaotic approach to the most important facet of their business.

Duct Tape Marketing® is the first small business marketing program that treats marketing as an integrated system. At the core of the system is a series of steps and strategies, in various stages, that any business, regardless of size, can use to finally produce stunning returns from a consistent marketing effort. That's why Duct Tape Marketing has been called the World's Most Practical Small Business Marketing.

Business Marketing Strategy Essentials

Your business marketing strategy is the single biggest factor which determines the success or failure of your business. It doesn't matter if you sell widgets from an office in your house, or run a multi-million dollar company. It is just that simple. Get it right and you prosper. Get it wrong and you go the way of many others who have failed before you. This is true on main street, and on the internet as well. No matter what you do, the proper business marketing strategy essentials remain the same, only the application of them has to adapt to the needs of your particular business. Do not confuse business marketing with simple advertising. Your business marketing strategy should affect every aspect of how you run your business. It is the heart and soul of a successful business.

BizRave Inc. is a company founded to provide you the education, resources, and support needed to understand and implement the core business marketing strategies that will help you succeed in whatever business you may manage. BizRave Inc. is run by a consultant with almost 20 years of experience as a self employed business owner. The business marketing strategies we teach and promote are designed to help you succeed by showing you how to do the things that make customers love you and become your greatest assets.

If you are dedicated to building a business that thrives upon strong relationships with your customers and employees we can help you learn a business marketing strategy that allows you to succeed beyond your expectations. No instant wealth promises ,or hype about a lifestyle that allows you to just sit back and watch the money roll in. You still have to be one who implements the strategy in your business, but we are there to help and support you as you make this journey.

One word of caution. If you are one of the majority of business owners who are too lazy, unmotivated, or otherwise not interested in growing your business by exceeding the expectations of your customers we are not for you. However, if you do want to learn how to create an ongoing mutually beneficial relationships with your customers and grow your business to levels you never thought possible we would love to have you join us!

B2B Marketing Strategies

B2B Branding

B2B Branding is different from B2C in some crucial ways, including the need to closely align corporate brands, divisional brands and product/service brands and to apply your brand standards to material often considered “informal” such as email and other electronic correspondence.

[edit] Product (or Service)

Because business customers are focused on creating shareholder value for themselves, the cost-saving or revenue-producing benefits of products and services are important to factor in throughout theproduct development and marketing cycles.

[edit] People (Target Market)

Quite often, the target market for a business product or service is smaller and has more specialized needs reflective of a specific industry or niche.[3] A B2B niche, a segment of the market, can be described in terms of firmographics which requires marketers to have good business intelligence in order to increase response rates. Regardless of the size of the target market, the business customer is making an organizational purchase decision and the dynamics of this, both procedurally and in terms of how they value what they are buying from you, differ dramatically from the consumer market. There may be multipleinfluencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit. [4]

[edit] Pricing

The business market can be convinced to pay premium prices more often than the consumer market if you know how to structure your pricing and payment terms well. This price premium is particularly achievable if you support it with a strong brand.[5]

[edit] Promotion

Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment. Specific trade shows, analysts, publications, blogs and retail/wholesale outlets tend to be fairly common to each industry/product area. What this means is that once you figure it out for your industry/product, the promotion plan almost writes itself (depending on your budget) but figuring it out can be a special skill and it takes time to build up experience in your specific field. Promotion techniques rely heavily onmarketing communications strategies (see below).

[edit] Place (Sales and Distribution)

The importance of a knowledgeable, experienced and effective direct (inside or outside) sales force is often critical in the business market. If you sell through distribution channels also, the number and type of sales forces can vary tremendously and your success as a marketer is highly dependent on their success.

[edit] B2B Marketing Communications Methodologies

The purpose of B2B marketing communications is to support the organizations' sales effort and improve company profitability. B2B marketing communications tactics generally include advertising,public relations, direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization. The Business Marketing Association[1] is the trade organization that serves B2B marketing professionals. It was founded in 1922 and offers certification programs, research services, conferences, industry awards and training programs.

[edit] Positioning Statement

An important first step in business to business marketing is the development of your positioning statement. This is a statement of what you do and how you do it differently and better and more efficiently than your competitors.

[edit] Developing your messages

The next step is to develop your messages. There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them, supported by a number of secondary messages, each of which may have a number of supporting arguments, facts and figures.

[edit] Building a campaign plan

Whatever form your B2B marketing campaign will take, build a comprehensive plan up front to target resources where you believe they will deliver the bestreturn on investment , and make sure you have all the infrastructure in place to support each stage of the marketing process - and that doesn't just include developing the lead - make sure the entire organization is geared up to handle the inquiries appropriately.

[edit] Briefing an agency

A standard briefing document is usually a good idea for briefing an agency. As well as focusing the agency on what's important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief. Typical elements to an agency brief are: Your objectives, target market,target audience , product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution.

[edit] Measuring results

The real value in results measurement is in tying the marketing campaign back to business results. After all, you’re not in the business of developing marketing campaigns for marketing sake. So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception.

Sunday, January 17, 2010

How I Created an Effective Web Site for Under $100

Can you create a website for under $100? Of course you can! I did it, and so can you!

Is it easy? Maybe yes, maybe no. A person knowledgeable of HTML and CSS can whip out a website very easily for a low price. For someone with little to no skills, then it all depends on your willingness to learn and your intestinal fortitude.

Let me preface this by saying that I’m not a web designer. Nor am I a programmer. But I do understand a little of HTML and knows how to use Frontpage (yes, the antiquated and now defunct web authoring software).

The Project: Redesigning WomenHomeBusiness.com

Women Home Business was launched in 2005, and it was starting to look dated (not to mention slow loading). The site was designed in such a way that updating universal features (e.g. yearly copyright information) means painfully going through each page to change the information.

We initially thought of hiring a web designer to create a new look and functionality for the site. However, I volunteered to do the project and redesignWomen Home Business
as I was looking for a new challenge.

Redesigning Women Home Business was a three-month long process for me. Since it was not a rush job, I was able to take as much time as I need to do what needs to be done. Was it a good use of my time? Probably not in the sense that my main strength lies in developing content, but the skills and knowledge I learned from the process made it all worthwhile.

The new site is a huge improvement over the old look of the site: it is easier to navigate, has stronger aesthetics, and sports a cleaner (and definitely fresher design). Best of all, I did it for under $100.

How did I do it? Here are the steps I took:

1. The first step is to understand your needs.

Before looking at any content management systems or templates, know what you want from a new design. Look at what’s working in your old design, and what you need to change. Ask yourself the following questions:

  • What contents will I have? Group your contents by corporate/company information (about us, advertise, contact us, etc) and your content categories
  • How do you want to present your content?
  • What do you want to show on the homepage?
  • Are you selling or planning to sell advertising? What ad spaces do you need?
  • Do you want to feature some of your content?
  • Are you going to have multimedia features, such as videos?

2. Use a free content management system or CMS.

Examples include Wordpress, Joomla, Drupal and many others. I went with Wordpress for Women Home Business.

Read the feedback of others in forums to see the pros and cons of using the CMS you are most interested in. I highly recommend checking out the Content Management Systems section of WebmasterWorld.com, which typically offers discussions on various types of CMS.

It took me about a month to decide on the template I want for WomenHomeBusiness.com. When I decided on the Wordpress platform (Joomla and Drupal has too steep of a learning curve for me), I looked at all free and paid Wordpress templates. I studied user comments about the template to determine how easy it will be to customize.

3. Search for an inexpensive (and there are even free) templates for your chosen CMS.

Then you can start looking for template/s that already allows for what you need. Or find those that you think can be easy enough to customize to suit your needs.

I found a template I like from Studiopress.com for only $59 (and for $140, you can download and use all of their templates). Studiopress.com, the vendor I used forWomen Home Business template, has a tutorials section on how to configure and customize the templates, from changing the background color to adding thumbnails on the homepage. For specific questions not addressed by the tutorials, the forum attracts users, web designers and programmers adept at using the design theme. They can help troubleshoot problems and address customization questions.

4. Configure the theme design based on how you want to present your content and how you want its aesthetics to look including colors.

If you are going to buy a template, do not just consider the design and aesthetics. Consider availability of free customer support, including an active forum of users of the theme.

Of course, the level of customization – and how far you want to push the template to avoid making it look the same for hundreds of other sites using it – depends on your skills and willingness to learn.

5. Configure the CMS to your liking.

What I like about Wordpress is the presence of a huge number of plugins available, from search engine optimization to securing the database to even creating surveys for your users.

6. Use the forums.

However, before you hit the forums, read and re-read the instructions of your chosen CMS and template. Only when you can’t make heads or tails of the instructions should you go to the forums. You’d be surprised to see many experts willing to help you. The key is to ask the right questions. Be specific in the questions you ask in the forums. Here is an example of good and bad way to phrase your question:

  • Bad: How do I move my Wordpress?
  • Good: How do I move Wordpress from its current directory to root directory?

Better-phrased and exact questions allow you to get better responses. Don’t be afraid to ask even the simplest of questions. I even went to the point of asking what “root directory” means because I honestly did not know!

7. Enlist the help of friends.

There will be portion where your limited know-how demand that you seek outside help.

For Women Home Business , it was the header design. I enlisted the help of a graphic designer friend. For the cost of one lunch, I was able to have a nice-looking and eye-catching logo and header that encapsulated whatWomen Home Business is all about. Note that I requested quotes from other designers and the quotes I got ranged from $400 to $2000 for the logo and header design.

8. Back up your files regularly.

You are going to make mistakes, and it is best to regularly backup your files and databases.

The key point: If you want cheap, you have to know how to do it yourself, or be willing to learn and do it yourself.

How to Run Your Home Business

How to Run Your Home Business Lean – and Profitable

How to Run Your Home Business Lean – and

Profitable

If there’s one lesson this economic downturn teaches us, it is the importance of...

How to Start a Home Business:

Home Business

How to Start a Home Business: 10 Things You Need to Know

How to Start a Home Business:

10 Things You Need to Know

It’s New Year, and I hope that everyone is ready for all the thrills...


15 Basic Steps to Starting an Online Store

1. Define your business.

The very first step is to always know what it is you want to do. This includes knowing what type of clothing business and what market will you tap (kids, babies, women or men). Consider some niche markets out there — some examples include online clothing shop for plus sized women, or corporate and work outfits for pregnant women. Look at your competition (and there are a lot) and think: what will make the customer choose your store instead of going to a clothing retailer like Gap.com or a superstore like Amazon.com?

2. Research your market.

Understand your target customer as well as know your competitors — who they are, what are they doing and how are they presenting their store, how are they marketing, are your target market buying online and from where. Also subscribe to publications such as Internet Retailer to help you learn more about the best way to sell online and what the big businesses are doing

3. Envision your website .

Determine the features you want for your website. The beauty of the Web is that it makes it easy for you to research the competition. Visit the sites of your potential competition, including the sites of big businesses. Why do you think their websites work? What are the features they have that you think you need to have? Think like a potential customer and see which features make the shopping experience pleasant for you? Remember, even the smallest detail can spell a difference in terms of conversion rates and sales — e.g. from the color of the Add to Cart button to the promotions and element on the homepage. Of course, big businesses like Amazon.com will have significantly deeper pockets than you may have, but consider the level of personalization and customization that these sites do.

Divide the list of features you should really have (e.g. photos, copy, etc) to the features that are nice-to-have-but-no-money-for-it-this time. Once you have the must-have feature list identified, start shopping for an ecommerce provider that offers most, if not all, of what you need.

4. Write a business plan.

A business plan is important to help you think through your business — who is your target market, what do you intend to accomplish with your site, how are you going to market your products, what technology you need to accomplish your goals, where will you source your products or how you are going to manufacture your items, and how much resources you need to have. You don’t have to write a thesis or a very formal business plan — unless you will seek out financing from loans or investors.

5. Arrange your startup capital.

If you think your idea can work, then it is time to start the ball rolling. If you need to apply for a loan, prepare a business plan. If you have savings or will ask loan from your family and friends, a business plan is optional but it can help you think through the business. There are no grants for starting an online store to sell clothing

6. Decide what ecommerce platform you will take in selling online.

You have several options in terms of building your online store. You can build your own systems, choosing and adding the elements yourself. Or you can also buy a packaged solution where the provider has selected for you all the elements you need. Be sure to weigh their pros and cons including scalability and room for growth:

  • Create your own ecommerce website.
  • Sell in an online marketplace such as eBay or Etsy and create storefronts from these marketplaces
  • Use a turnkey ecommerce provider such as Yahoo Stores

With your own ecommerce website and using custom developed ecommerce functionalities, you get to have the exact features that you really want. Plus, you get to control how often and when you need to upgrade your system. The downside of course is that it can be expensive, especially if you keep on adding bells and whistles.

7. Start the legal and regulatory processes.

Register your business and your assumed name (doing business as), get a sellers permit from your state, find out reporting schedules for tax purposes, decide on the legal structure of your business (e.g. sole proprietorship, LLC, S corp, C corp, etc). Go to your county.

Note that some trade shows will only allow you to attend if you can prove that you are indeed part of the industry – which means you have business registration to show to them

8. Line up suppliers

– where will you get your merchandise. You may not be able to arrange an account at this stage without a sellers permit, but at least find out who are they. Attend clothing tradeshows so you can meet manufacturers and other industry players personally. Use B2B marketplaces such as Alibaba.com if considering looking for international manufacturers or suppliers.

9. Start working on your website.

Get all the elements you need to run your online store based on the platform you have decided to use for your ecommerce venture. At its most basic, you need to be able to display your products/services (catalogue), take orders (shopping cart), and collect payment (payment system)

  • Get your domain name
  • Decide on a web host
  • Compare and decide on the shopping cart system
  • Get an SSL certificate
  • Decide on your payment gateway
  • Determine your system for inventory management (and whether you want one that is connected to your shopping cart system)

10. Decide how you will accept payment.

Apply for a merchant account or decide what payment options or combination of payment options you will offer to your customers. Here are a number of options to help you accept payment for your ecommerce site:

  • Credit Card processors (American Express, Visa, Mastercard, Discover, etc) such as Cardservice International or Merchants Account Express or Worldpay in Europe
  • Paypal
  • Google Checkout

11. Design your website.

Put together your website. Decide the look and feel that you want, as well as all the aesthetics considerations:

  • Find a designer/web programmer to create your site, if needed
  • Find a photographer to take pictures of your products, if needed
  • Hire a copywriter to write your sales and website copy including the description of your merchandise, if needed

12. Decide on your shipping and fulfillment mechanisms.

When you sell a product online, shipping and fulfillment are key elements that you need to plan for at the start. Some considerations you need to think about are:

  • Should you do fulfillment in-house or should you use a third party fulfillment?
  • What is your target fulfillment and shipping costs per order?
  • Will you use an integrated ordering and fulfillment software?
  • Will you need a warehouse?
  • What shipping strategies will you use? Examples include free shipping for x amount of orders, free shipping on everything but higher priced, no free shipping but lower prices, flat rate shipping such as Overstock.
  • Will you allow drop shipping arrangements with manufacturer?
  • What shipping companies will you use?

13. Learn about the laws and rules affecting ecommerce.

There are a number of important rules that you need to be aware and follow, such as

  • Data security standards put forth in the PCI Compliance Guide http://www.pcicomplianceguide.org/pcifaqs.php
  • FTC guidelines on endorsements and testimonial advertisements http://www.ftc.gov/opa/2009/10/endortest.shtm

14. Plan your marketing strategy.

  • Make sure that you are running web analytics on your site, setting clear goals and metrics to better understand your ROI
  • How to market via search engines and whether you need to hire someone to optimize your website and do pay per click advertising
  • Decide whether you need to hire a PR person to help you raise publicity for your business
  • Think whether you are going to use coupons to attract first time and repeat customers?
  • Think of how you can use email marketing to promote your ecommerce store and entice customers to purchase again from your store
  • Decide how you can use videos on your site, whether to educate your customers about your products or show how to use your products
  • Learn about social media and social marketing and how using sites such as Twitter, Facebook, Stumbleupon, etc. can help your business

15. Protect Your Business.

Take the necessary steps to protect your ecommerce store, especially from

  • Hackers who could break the security of your online store and undermine the confidence of your customers.
  • Watch out for fraudulent orders and make sure that you use the necessary precautions to prevent them, such as CVV verification, address verification, and even blocking out orders from selected countries. Read the article “How to Protect Your Online Business from Credit Card Fraud”