5 Tips for Low-Cost Marketing

Make yourself stand out. Nancy Michaels, owner of a marketing communications firm in Concord, MA, sends greetings and gifts at odd holidays, like Chinese New Year and the Fourth of July, instead of at Christmas and Hanukkah. Create a memorable title for yourself. The business cards of one husband-and-wife team refer to them as “Dad” and “Mom” because their furniture store is named after their children. Write educational articles for trade journals, newspapers, and other publications that reach your audience. They’ll get your name before the public and add to your credibility. Don’t underestimate the market value of your name. By using their names over and over to promote their talents, Oprah Winfrey and Martha Stewart have turned small businesses into enormous enterprises. Make sure the name of your company is legible. Some logos use such fancy lettering that the company name is unreadable.